How This Started
Back in 2018, I was consulting for small businesses around Western Sydney. Same pattern kept showing up. People would get their quarterly financials, nod politely, then ask me what it actually meant for their day-to-day decisions.
The numbers were technically correct. But they weren't useful. Business owners needed to understand cash flow in plain language, not decode accounting jargon at 11pm after a full workday.
So we built something different. Budget reports that start with context, use everyday language, and connect directly to the decisions you're actually making. Turns out a lot of people wanted that same thing.